Tough economy and fast changing market, industry accounting face significant changes in how it promotes products and services. To meet this challenge, the National Association of State Boards of Accountancy, Inc. (NASBA) is marketing sessions featuring presentations and special breakfast on social media and business development of its National CPE Expo on 21-23 September 2009 , in B. Henry Gonzalez Convention Center in San Antonio, Texas.
“Our offer solid marketing, social media and areas of business development reflects our commitment to providing the most timely, relevant programming possible for CPAS and other financial professionals attending the National CPE Expo” said David Costello, CEO and President of NASBA.
Marketing sessions include: (1) “Expand your practice marketing function,” (2) Conservation Marketing: Mining Gold in Your Own Backyard “(3) Packaging Your Small Business” and (4) “Expand your practice of marketing plan. All these sessions are presented by ConvergenceCoaching, which is registered with NASBA as a sponsor of continuing professional education on the National Registry of CPE Sponsors.
The first, titled “How social media can impact on your business” on Monday, September 21, 7:00-8:30, and by Jim Schwab, VP Social Media Consultant Techrigy, examines the growing impact of social media the business community, how businesses can benefit from accounting to grow their business and best practices for employment and participation in social networks. LinkedIn, Twitter, Facebook and other platforms are also covered.
The second, titled “Why some companies thrive while others languish?” On Tuesday, September 22, 7:00-8:30, and presented by Greg LaFollette, Senior Manager of Tax and Technology Consulting Eide Bailly, LLP, focuses on predictions based on the convergence of three important factors: technology, demographics and legislation. Attendees will see why, together, these seemingly unrelated forces results in a windfall for the PCA.
For the latest event info and to register, please visit www.nationalcpeexpo.com, or call Jill Gordon, director of trade shows at 615-312-3803. For sponsorship and exhibition opportunities, please contact Kathryn Rooks, Marketing / Media Specialist at 615-312-3791.
The National CPE Expo is designed for CPAs and financial professionals at all levels, functions and types of organizations, including partners, CEOs, CFOs, controllers, accountants, auditors and consultants . The program features more than 60 CPE sessions, led by 23 providers of learning from the National Registry of CPE Sponsors, covering the most important business and technical regulatory issues faced by professional Accountants and financial . The Expo also features a luncheon keynote, Accounting Industry Town Hall Meeting, networking receptions and exhibitions. Participants can earn up to 22 CPE credits (including the option for 4 credits of post-event self). More information is available on www.nationalcpeexpo.com.
Founded in 1908, NASBA’s mission is to improve the effectiveness of national accounting boards in fulfilling their regulatory responsibilities. The Association promotes the exchange of information among the accountancy boards, the needs of the courts of the United States 55. NASBA is based in Nashville, TN.