Farmers Insurance Group announced it has launched its latest Hispanic ad campaign called “force field” which includes television, radio and rich media – all produced by the U.S. Hispanic agency Accentmarketing.
Force Field ‘is a visual representation of finding the right person when it comes to providing personalized insurance coverage that you need for each person, “said Luisa Acosta Franco, Farmers Vice President of Multicultural Marketing. “The visual effects allow consumers to quickly enter a custom message of protection and demonstrates that different ways of obtaining insurance coverage may be false ineffective, inadequate, excessive or too expensive.”
Continuing in his role as spokesman for Farmers Insurance Hispanic, Edward James Olmos assures viewers of “force field” that agents farmers go through some of the best training in the industry, so customers can be assured that their coverage Farmers will be good for them.
“For farmers, we strive to offer our customers peace of mind associated with knowing that their insurance coverage is good for them and we will achieve this by offering our trainers to our exclusive award-winning University of farmers, “said Acosta-Franco.
Based on the concept of good person “force field”, the campaign includes radio: 30 versions and 60 seconds in the digital campaign is composed of rich media banners such as: user enabled banners, banners, videos and video cards extensible, which will guide consumers to the farmers “in multilingual website, www.segurosfarmers.com.
“Discover the” force field “makes an impact and demonstrates a unique coverage of farmers ‘good fit’. It sets out the farmers from the competition and shows that highly skilled agents Farmers’ Insurance Deliver personalized “tranquilidad”, said Alice Rivera, Vice President Group Account Director, Accentmarketing.